Archive for

Interdependence: A Better Business Plan for Our Thirties

Last year when I turned thirty, I had an idea that I was going to like this new decade, but at the time it was just a thought, perhaps an optimistic wish. After all, when my mom said, as only a mom can, “Thirty’s going to be your year, honey,” I was pretty sure she was hoping I’d meet Mr. Right and start working on her grandbabies. That, unfortunately, didn’t happen, but in many ways thirty was my year. At thirty I was able to travel and study abroad, something I never had the guts or money to do in my twenties. I also completed a novel and stopped seeing writing as a hobby or a dream and started accepting it as a part of who I am equal to my teaching career, even if it’ll never pay the bills as teaching does.

So now at thirty-one, I could wonder what’s left (other than the whole Mr. Right and grandbabies task). Or I could worry that what the rest of my thirties has to offer won’t be as exciting. I’m doing neither. Because I’m facing my thirties armed with a decade’s worth of wisdom and experience I didn’t have for my twenties-funny how that happens, huh?

In my twenties I was all about proving my independence. College degrees: check. Home-ownership: check. Knowledge of small power tools after accepting the males in my family weren’t much help: sorry, guys, but check. Despite all the support I had available to me, I wanted to do as much on my own as possible. I was my own woman, an adult, capable of holding the door for myself, making my own decisions, and making my own mistakes, thank you very much. And being too independent to ask for help and advice at times, I made a few good ones, like putting grad school on my credit cards, which seemed so smart when zero-interest offers were as plentiful as shady mortgages. Ah, the good ole days. Luckily, our past mistakes offer some guidance for the present.

By our thirties most of us are getting settled in a career. We’re living on our own, though perhaps still close enough to sneak a load of laundry and a home-cooked meal every now and then. We’ve proven, mostly to ourselves, we can make it on our own. But hopefully we’re smart enough to realize we don’t have to, and sometimes it’s better if we don’t. Just because I’ve figured out a way to clasp my bracelets without help (scotch tape one end to your arm), doesn’t mean I wouldn’t appreciate having a friend or significant other do it for me. And sure, it’s comforting knowing I can confidently make important decisions for myself, but it’s more so knowing I have the supportive ear of family and friends, whose advice I’ve learned to appreciate, whether or not I choose to take it. This is the decade of our lives when we can choose our friends based on common interests and values, not because we were tossed into a dorm with them. We’ll meet life partners, start families. Our teens and twenties were about discovering ourselves, and that was important, but now it’s time to appreciate others in our lives.

While I’m not about to foreclose on my independence in my thirties, I am hopefully wise enough to accept interdependence is a better business plan. I don’t even need millions in tax-payer’s bailouts to help me reform, though now that I’m all about accepting help, I wouldn’t say no to someone paying off that grad-school debt.

Several Factors in Business Plan Writing

A business plan is a primary way for any entrepreneur to take, regardless of the business size. Preparing a better business plan should be one of the most important things an entrepreneur can do. The other reason for owning a business plan is that it could help you if you are intending to get funds for your business from an outside source. Below are some elements you may include in your plan:

Financial – You need both operational and startup money to start a new business and you have no trust of obtaining any capital from opened financial institutions such as banks without a well developed business plan. The affordable one will define your concept, make clear of your potential, identify your financial requirements and detail your financial performance. If you intend to obtain finance from venture funder, your plan will must present strong financial data and market research in a professional, polished package in chronological order. A sound Financial Plan have to include a projected balance sheets, income statements and cash flow statements.

Management – A business plan is a handy tool with three elemental purposes: communication, management, and planning. As a managerial tool, it will helps you track, control, and assess your progress. A plan can act as a management tool that could help to focus on where you are and where you want to go in the future. The management section should include the names and backgrounds of the leading members of the management team and their respective responsibilities.

Market – Market analysis and sales description of the market for your products and services, explanation of competitive they will be, and a concrete discussion of your upmost marketing efforts to generate sales. From there, you could continue to explain how you plan to meet the needs of the market. A much detailed description of your market for the products and services, as well as the competition comparisons, should be provided also.

Product – If you have products to push the sales, you need to contain information about the manufacture of the products. If a new product is being proposed and time permits, a presentation of the product might also be included. The products and services, marketing and business operations should all closely connect in with business strategy.

Marketing – Marketing is an every day effort. It is about to educate people about you, what you do, and how you could solve their niche problems. You also need to contain how much you intend to spend on marketing. Exactly like a business plan, you should also have a strategy and detailed plan for your marketing. A key factor within it is the marketing plan, which shows marketing strategies that will be used to advertise and promote the products and or services.

Summary – The executive summary should be an overview of the business plan. Executive summary is normally one page summary of the import and key points in your plan. The content of the presentation is normally limited to the executive summary and a few import and key graphs showing financial trends and key decision making benchmarks. The executive summary introduces your business strategy and perhaps is the most important and key section for your money lending institutions. An executive summary is outlining goals and objectives. This should include a summary of your financial forecasts, with spreadsheets showing the formula you used to reach your projections. This summary is also important as a communication tool for employees and potential customers who need to understand and get behind your ideas.

In short, writing a plan for your business is the best way to exam if an idea for starting a business is feasible, other than do it directly. A well business plan is one of the important and key factors to secure your capital needs. Writing a plan is one of the most important aspects of starting a business in this age’s environment. That is right, the exercise of preparing a plan is very important in helping you obtain an understanding of how your business will operate in the competitive marketplace.

Better Business Plans With Internet Lead Marketing

When a business uses the Internet as their base, they have access to millions of potential customers all over the world. Such a possibility was unheard of just a few years ago but now is an everyday occurrence. With the competition of other businesses for these customers, it is essential to use Internet Lead Marketing if one is to be successful.

An enterprising businessperson knows that one must have leads to potential customers if they are to present information regarding what they have to sell. Whether it be a product or a service, if it is not put before the public via many different strategies it will not sell. If a proper strategy is followed, a business can build a solid customer base that will invoke current and future sales.

Everyone with a computer receives email. Therefore, that has become an excellent type of lead marketing. However, using this method requires strategy and the ability to tailor this type of correspondence so that it is attention catching. Also, using this plan the business must be consistent and follow through in a manner that is not aggressive to the potential customer.

Sending out surveys has been one popular method of approach. Getting a potential customer to fill it out, however, is another matter. Many times a small gift offering is effective if it is something that they can use or might be interested in trying. Offering a small sample of one’s product, for example, gives them a chance to actually sample it and possibly buy more.

Email lead marketing can be tricky. It all depends on how one presents their product as to whether or not it will be read or simply deleted. Most people do not have the time or desire to read some long list of facts unless something at the start attracts their attention.

This approach usually means a catchy phrase. If trying to sell a sewing book, for example, one might introduce the product with the words “Make a sweater in one day” or “Make a quilt in eight hours”. Anyone who sews would immediately be fascinated with such an idea and want to read more. They would no doubt contact the seller to find out the details.

There are a wide range of methods in lead marketing and this is just one of many. The options of sending samples, quick follow up, prompt filling of orders and many other things are involved. A business can only survive with a good customer base and by continually adding to that base. Competition on the Internet is fierce, as many potential business people have found out, and every method possible must be used to assure one of a steady supply of customers.